What is aibo ?

aibo is a robotic dog designed to build a relationship with people within a family to allow them to enjoy the experience of nurturing and loving their companion. aibo displays a sense of curiosity and enjoys every day close by its family’s side. The goal of aibo is to become a partner to its owners to provide a feeling of growing together.

The newly developed aibo features a friendly appearance, cute eyes that catch people’s attention, a wide variety of dynamic movements, and delightful reactions. aibo develops its personality through everyday interactions with people.

What is aibo Official
Licensing Program?

Licensees in the aibo Official Licensing Program contract can create various items
based on the guidelines provided by Sony.
The licensees can also use the “Official Licensed Product” logo,
which indicates that they are the official products that satisfy the standards set by Sony,
on the products and sales promotion tools.

Inquiries about
Official Licensing Program

Please send us detailed requests or attach detailed documents for a prompt response.
For example, please indicate the purpose of use (commercializing, promotional use),
the request details (product name, retail price, amount, sales channel, etc.),
and the company outline